Privacy Policy

LinkPlate is operated by Gravity Well Marketing, Inc. ("we", "us", or "our"). Gravity Well Marketing, Inc. is the data controller responsible for the personal information collected through LinkPlate.

If you have questions about this notice or how we handle your data, please contact us through getgwm.com.

We collect information you provide directly, information generated automatically when you use LinkPlate, and limited information from third-party services when you choose to connect them.

• Account and contact data: name, email address, and password or authentication provider details.
• Profile preferences: dietary flags, allergies, and cooking preferences you add to your profile.
• Content you add: recipe links, pasted text, screenshots, saved recipes, albums, shopping lists, and any notes or tags you create.
• Usage and device data: IP address, browser type and version, device identifiers, operating system, pages viewed, feature usage, and error logs.
• Support and communications: messages you send to our support team, feedback, and survey responses.
• Cookies and local storage data: information stored in cookies, localStorage, or similar technologies to manage sessions, preferences, and analytics.

We use each category of personal information for the following purposes:

• Providing the service: to create and maintain your account, import and parse recipes, generate shopping lists, store your albums, and enable planning and sharing features.
• Improving LinkPlate: to understand how users interact with the app, fix bugs, develop new features, and train or refine models only when outputs are not linked to you personally.
• Communications: to send service updates, respond to support requests, and, where you have consented, send marketing or product tips.
• Security and fraud prevention: to verify accounts, monitor for abuse, enforce our terms, and protect our systems and users.
• Legal compliance: to comply with applicable laws, respond to lawful requests, and enforce our rights.

We process your personal information on the following legal grounds:

• Performance of a contract: to provide the LinkPlate service and fulfill your requests.
• Legitimate interests: to improve the service, keep it secure, and communicate with users in ways that are not intrusive.
• Consent: for marketing communications, non-essential cookies, and optional features where required by law.
• Legal obligation: where we are required to process or retain data by law.

We do not sell personal information. We share data only with the following categories of recipients and when necessary:

• Service providers: hosting, analytics, error tracking, customer support tools, and AI processing providers that help us run and improve LinkPlate.
• Payments: Stripe processes payments for our paid memberships and Founders Lifetime passes. Stripe processes payment, subscription management, tax compliance, invoicing, and related customer-service inquiries on our behalf. You can review Stripe's Privacy Policy for more detail.
• Third-party platforms you connect: when you import a recipe from a video link, we may request or read publicly available content from that platform. YouTube API Services are used for YouTube links and are subject to the YouTube Terms of Service and the Google Privacy Policy.
• Professional advisors: legal, accounting, and other advisers in connection with corporate transactions, compliance, or disputes.
• Authorities: when required by law, subpoena, court order, or to protect rights, safety, or property.

LinkPlate is operated from the United States. If you are located outside the United States, your personal information may be transferred to and processed in the United States or other countries where our service providers operate. For users in the United Kingdom, European Economic Area, or Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission and the UK Information Commissioner's Office, or adequacy decisions, to protect your data during international transfers.

We keep your personal information for as long as you maintain an active LinkPlate account or as needed to provide the service. If you delete your account, we will delete or anonymize your personal information within a reasonable period, unless we are required to retain it for legal, accounting, or security purposes.

Aggregated or de-identified data that cannot be linked back to you may be retained for analytics and product-improvement purposes.

Depending on where you live, you may have the following rights regarding your personal information:

• Access: request a copy of the personal information we hold about you.
• Correction: ask us to update or correct inaccurate information.
• Deletion: request deletion of your personal information, subject to legal exceptions.
• Portability: receive your data in a commonly used, machine-readable format.
• Restriction or objection: ask us to limit or stop certain processing activities.
• Withdraw consent: where we rely on your consent, you can withdraw it at any time.
• Complaint: lodge a complaint with a supervisory authority in your country of residence.

To exercise your rights, contact us through getgwm.com. We will respond within one month for requests covered by the GDPR or UK data-protection laws.

We use appropriate technical and organizational measures to protect your personal information, including encryption in transit, access controls, monitoring, and regular security reviews. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

LinkPlate uses cookies and similar technologies to operate the service, remember your preferences, and understand how the app is used.

• Essential cookies: required for login, security, and core functionality.
• Analytics cookies: help us understand usage and improve the app.
• Marketing cookies: used to deliver relevant messages if you opt in.

You can manage your cookie preferences through your browser settings. Essential cookies cannot be disabled without affecting the service.

LinkPlate is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will delete it promptly.

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on this page and, where appropriate, through the app or by email. Your continued use of LinkPlate after any changes means you accept the updated policy.

Gravity Well Marketing, Inc.
1465 Liberty Lane, Cumming, GA 30040
EIN: 27-1508383
getgwm.com